Typical salon lighteners increase hair porosity which can damage the hair causing it to lose its integrity in a single visit or over time. This can result in uneven colour results, dullness, brittleness, fly-aways and breakage! At Bailey Brooke’s our chosen lighteners are formulated with positively charged compounds that form ionic bonds during the lightening process. This bond protection strengthens and smooths the hair cuticles, safeguarding them from over porosity and ensures even color results while making your hair, soft, shiny, and static free!